PROBABILISTIC IDENTITY RESOLUTION
v2.4.1-ALPHA
Session IDOPS-INITIALIZING
Grid Coordinates[649, 037]
System Uptime00:00:00
Zulu Time04:56:59Z
OPERATIONAL
IDENTITY_KERNEL_STABLEPROBABILISTIC_GRAPH_V4

IDENTITY RESOLUTION

System Capabilities:
📊 Built for Netflix Ads
81.4% Accuracy
12M Events/Hour
GDPR Compliant
Targeting VectorRESOLUTION_HUB_V4
DATA FLOW PIPELINE
Processed
45,678
Uptime
1500s
STAGE 1
RAW EVENTS
ACTIVE
TPS:1,250
LATENCY:12ms
STAGE 2
FEATURE EXTRACTOR
ACTIVE
TPS:1,180
LATENCY:24ms
STAGE 3
CLUSTERING ENGINE
PROCESSING
TPS:980
LATENCY:45ms
STAGE 4
ASSIGNMENT OUTPUT
ACTIVE
TPS:975
LATENCY:8ms
Queue Depth
142
Error Rate
0.02%
Avg Latency
22ms
Throughput
975/s
PIPELINE_ID: PIPE-8472-XVERSION: 2.4.1NODES: 4/4 ACTIVE
ALL SYSTEMS OPERATIONAL

Performance Metrics

P99 Latency
104ms
Target: < 150msPASS
Accuracy
81.4%
Target: > 80%PASS
Throughput
12M/hr
Target: > 10M/hrPASS
Brier Score
0.12
Target: < 0.15PASS
SYSTEM LOG/var/log/tactical_ops
LOGS:0
Waiting for system events...
_
PID: 8616THREADS: 12BUFFER: 100KB
LIVE FEED ACTIVE

Household Simulator

Speed:
Conversion Rate: 0.0%
SC

Sarah Chen

2 devices

Work Laptop
iPhone
MJ

Marcus Johnson

2 devices

Gaming PC
iPad
ER

Emily Rodriguez

2 devices

Android Phone
MacBook

Live Session Stream

Start simulation to see sessions

Identity Confidence

87%
8%
5%
Sarah87%
Marcus8%
Emily5%

Most Likely: Sarah (87% confidence)

Based on behavioral patterns, device fingerprinting, and historical data

Identity Graph Network
○ PAUSED
Nodes: 9Links: 6Sessions: 0
Legend
Person
Device
Conversion
Session
Static Layout • No Physics • Fixed Positions • Click nodes for details

Attribution Dashboard

Total Revenue
$0
Conversions
0
Avg Order Value
$0

Revenue by Person

Contribution %

Device Performance

What-If Comparison

Account-Level Attribution

Attribution MethodShared Credit

All household members share equal credit for conversions

Wasted Ad Spend

Budget distributed across all 3 personas without precision targeting

$0

Targeted Revenue

RECOMMENDED

Person-Level Attribution

Attribution MethodProbabilistic Match

87% confidence matching to specific individual (Sarah)

Precision Targeting

Ads targeted to specific buyer with personalized messaging

$170

Targeted Revenue

Business Impact

Person-level attribution enables targeted campaigns that drive higher ROI. By identifying Sarah as the primary decision-maker with 87% confidence, marketing spend becomes 3x more efficient compared to account-level approaches.